• Established 1978 in Sydney
• Established 1982 in Hong Kong
• Specialises in the marketing of residential projects in Sydney, Brisbane and Melbourne.
• Experienced marketers of large interstate residential projects to Sydney based purchasers.
• First company to market large residential projects in Asia.
• Front runner in the establishment of “off plan” selling strategies.
• Developer of effective ongoing marketing systems and initiatives that maintain momentum for the life of the project.
• An experienced team of sales negotiators.
• Two principals who work in the business daily and manage all processes.
• Ben Boyd Real Estate is a well known medium sized real estate practice in Sydney specialised in the selling residential and commercial property.
• A substantial privately owned company operating from its head office in Neutral Bay Sydney and marketing office in Hong Kong.

PROJECT MARKETING

Ben Boyd Project Marketing offers developers of Australian Residential or Commercial property a well established and proven selling structure to buyers within Australia and overseas.

We have become a powerful force in Project Marketing due to our unique combination of co-ordinated selling programmes, balancing the local and overseas markets, coupled with our highly trained local team of marketers. This combination has been the energy behind the successful marketing and selling of over 100 major residential projects in Asia and Australia. It is this expertise that many of Australia’s largest developers rely on when it comes to the marketing of their projects.

WORLDWIDE MARKETING

Ben Boyd is well positioned around Asia. Our long established Asian Central Office in Hong Kong and our experience in Singapore, Kuala Lumpur, Tokyo, Taiwan, Indonesia and Brunei allow us to market from city to city. Our client base in Asia encompasses both commercial and residential investors who will buy, often “sight-unseen”, on the basis of Ben Boyd’s recommendation. The ability to sell “off the plan” or “during construction” is a powerful strength indeed.

PLANNING THE MARKETING

You will find Ben Boyd will bring extensive experience to your project. Our involvement at the design and feasibility stages will be highly beneficial. We assess each project individually and customize a marketing programme. For success we need to establish both the local and overseas marketing. Co-operation between these markets when correctly controlled will benefit the selling of the project.

OUR PROJECT MARKETING SERVICES COVER

• Project Feasibilities
  • Site selection and assessment
  • Establishing design criteria
  • Market input
  • Marketing Budgets
  • Development Cash Flows


• Market Planning
  • Determining target markets
  • Establishing selling strategy/ies
  • Designing effective presentation materials
  • Planning advertising programmes
  • Managing the selling process till completion


• Sales
  • Implementing local and overseas sales strategy/ies
  • Running International Property Exhibitions
  • Implementing 'off plan' selling strategies
  • Multi-Array database marketing systems
  • Monitoring sales progress with developer
  • Reporting to Foreign Investment Review Board


• Cost Efficiency
  • Cost marketing campaigns
  • Control expenditure to budget - Report regularly


• Consultancy
  • Advising and managing sales staff on a project
  • Implementing strategies for “stalled” projects
  • Training of project selling teams
  • Representing financiers/banks on project teams
  • Project valuations

Sydney Office

Suite 11.185 Military Rd, Neutral Bay

Tel: 9908 1100. Fax: 9909 1239

Hong Kong Office

Suite 2802, Lippo Centre, Tower 2, 89 Queensway, Admiralty Hong Kong

Tel: 2525 9155. Fax: 2525 8646

sales@benboyd.com

AUSTRALIAN PROJECTS SUCCESSFULLY MARKETED BY BEN BOYD REAL ESTATE

PROJECT NAME	DESCRIPTION	DEVELOPER
	IORA HIGH RISE APARTMENTS NEUTRAL BAY, SYDNEY (THE LARGEST RESIDENTIAL PROJECT BUILT ON SYDNEY’S LOWER NORTH SHORE)	ENTITY
	OCEANPOINT HIGH RISE APARTMENTS EDGECLIFF, SYDNEY	MIRVAC
	HARBOURLIGHTS HIGH RISE APARTMENTS NORTH SYDNEY	MIRVAC
	WINDSOR PLAZA HIGH RISE APARTMENTS SYDNEY CITY	MERITON
	SILVER QUAYS HIGH RISE APARTMENTS KANGAROO POINT, BRISBANE	CARRINGBUSH
STANFORD MEWS	TOWNHOUSES NEUTRAL BAY, SYDNEY	JARDINES
VILLA GARDENS	HIGH RISE APARTMENTS KIRRIBILLI, SYDNEY	NAPIER
12 RANGERS ROAD	TOWNHOUSES NEUTRAL BAY, SYDNEY	RAHME
THE WATERS	TOWNHOUSES/APARTMENTS CREMORNE, SYDNEY	BECHARA
	39 RAYMOND ROAD APARTMENTS NEUTRAL BAY, SYDNEY	HOOKERS
	CAMERONS COVE TOWNHOUSES/APARTMENTS BALMAIN, CITY	LEND LEASE
	LINDSAY TERRACE APARTMENTS NEUTRAL BAY, SYDNEY	LEND LEASE
	3-5 HIGHVIEW TOWNHOUSE/APARTMENTS NEUTRAL BAY, SYDNEY	BECHARA
	89 GRASMERE APARTMENTS CREMORNE/SYDNEY	BECHARA
101 FALCON	APARTMENTS CROWS NEST, SYDNEY	HASULU
4-6 FIFTH AVENUE	TOWNHOUSES CREMORNE, SYDNEY	BECHARA
WAVERTON	TOWNHOUSES WAVERTON, SYDNEY	PLATINO
MAPLE GROVE	TOWNHOUSES NEUTRAL BAY, SYDNEY	BENKELMAN
SIRIUS GARDENS	TOWNHOUSES MOSMAN, SYDNEY	HUDSON
KENWICK GARDENS	TOWNHOUSES CREMORNE, SYDNEY	KENWICK
MILMIL TERRACE	TOWNHOUSES MCMAHON’S POINT, SYDNEY	MAYOH
WYARGINE	APARTMENTS BALMORAL, SYDNEY	ELDERS LENSWORTH
SHERWOOD	TOWNHOUSES NEUTRAL BAY, SYDNEY	SHEARGOLD
	ARLINGTON HIGH RISE APARTMENTS CREMORNE, SYDNEY	WODINE
CHELSEA COURT	APARTMENTS CREMORNE, SYDNEY	HASTINGS
HARFORD	APARTMENTS CREMORNE, SYDNEY	WODINE
ROYAL GARDENS	APARTMENTS FITZROY, MELBOURNE	P.A. MANAGEMENT
82 PIPER	TOWNHOUSES LEICHARDT, SYDNEY	GAPROW
	DAINTREY TOWNHOUSES FAIRLIGHT, SYDNEY	CLEOKENT
MERLIN	TOWNHOUSES NORTH SYDNEY	FIBOLA
PARKSIDE COURT	TOWNHOUSES CARLINGFORD, SYDNEY	HEAD
HILLCREST COURT	APARTMENTS CARLINGFORD, SYDNEY	KIMBERLEY NZI
CHARTWELL	TOWNHOUSES MARSFIELD, SYDNEY	MERITON
PARK PLACE	APARTMENTS NORTH RYDE, SYDNEY	HOOKERS
VIEW APARTMENTS	APARTMENTS CHATSWOOD, SYDNEY	ANCHOR
	BAYVIEW HARBOUR HIGH RISE APARTMENTS GOLD COAST, QUEENSLAND	MCMASTER
PINTARI	HIGH RISE APARTMENTS GOLD COAST, QUEENSLAND	MCMASTER
HIGHVIEW	APARTMENTS KENSINGTON, SYDNEY	PHILLIPS
HARBOURVIEW COURT	APARTMENTS NEUTRAL BAY, SYDNEY	WALKER
	BRAEMORE APARTMENTS NEUTRAL BAY, SYDNEY	DUNNET
LANGVALE	TOWNHOUSES CREMORNE, SYDNEY	CAPITOL
HUNTINGDALE	TOWNHOUSES CREMORNE, SYDNEY	NAZERO
RATHDOWNE GARDENS	APARTMENTS CARLTON, MELBOURNE	CENTRAL EQUITY
	DRUMMOND COURT APARTMENTS CARLTON, MELBOURNE	CENTRAL EQUITY
MILLER PARK QUAYS	APARTMENTS NORTH FITZROY, MELBOURNE	CENTRAL EQUITY
GRACEVILLE GREEN	TOWNHOUSES GRACEVILLE, BRISBANE	FOUNTAINHEAD
CHERRYBROOK	HOUSE/LAND PACKAGES CHERRYBROOK, SYDNEY	HOOKER AUSTRALIAN HOUSING & LAND
CENTENARY ESTATES	HOUSE/LAND PACKAGES BRISBANE	AUSTRALIAN HOUSING & LAND
CLOUDLAND	LUXURY TOWNHOUSES BOWEN HILLS, BRISBANE	AUSTRALIAN HOUSING & LAND
RUMMOND TERRACE	APARTMENTS, CARLTON, VICTORIA	CENTRAL EQUITY
NICHOLSON PARK	APARTMENTS, EAST BRUNSWICK VICTORIA	CENTRAL EQUITY
COVENTRY GARDENS	APARTMENTS, SOUTH MELBOURNE, VICTORIA	CENTRAL EQUITY
	SOUTHBANK GARDENS APARTMENTS, SOUTH MELBOURNE	CENTRAL EQUITY
SOUTHSIDE GARDENS	APARTMENTS, SOUTH MELBOURNE	CENTRAL EQUITY
CITY VIEW ON SOUTHBANK	APARTMENTS, SOUTH MELBOURNE	CENTRAL EQUITY
	RAWSON TERRACES TOWNHOUSES, NEUTRAL BAY	PROBUS CONSTRUCTIONS
	THE NICKSON UNITS, SURRY HILLS	DAVID HOLDINGS
	VICTORIA GARDENS UNITS, SOUTH MELBOURNE	CENTRAL EQUITY
WILLSMERE	UNITS & TOWNHOUSES KEW, VICTORIA	CENTRAL EQUITY
PALMCREST	TOWNHOUSES, NEUTRAL BAY	R.W. SHEARGOLD P/L
CREMORNE GARDENS	UNITS, CREMORNE	PARKVON PTY LTD
	BELVOIR UNITS, ELIZABETH STREET SYDNEY	AUSTCORP INTERNATIONAL
ALBERT STREET	UNITS, ALBERT STREET HORNSBY	PACIFIC DEVELOPMENT CO
DOCKSIDE	APARTMENTS, KANGAROO POINT BRISBANE	PIDGEON/GIRDIS
	THE GOLDSBROUGH APARTMENTS, PYRMONT ST DARLING HARBOUR	JAGUAR INVESTMENTS (NSW) PTY LTD
OBSERVATORY TOWER	APARTMENTS, KENT ST SYDNEY	SANDEPIC PTY LTD
	DOLPHIN SQUARE STAGE I APARTMENTS, CLEVELAND ST CHIPPENDALE	AUSTCORP INTERNATIONAL
	DOLPHIN SQUARE STAGE II APARTMENTS, CLEVELAND ST CHIPPENDALE	AUSTCORP INTERNATIONAL
TAYLOR SQUARE	APARTMENTS, TAYLOR SQUARE	COBELIA
LAKEWOOD ESTATE	HOUSE/LAND PACKAGES BRISBANE	AUSTCORP INTERNATIONAL
URALBA GARDEN ESTATE	LAND PYMBLE	ROCDEB P/L
THE CEDARS	TOWNHOUSES NAREMBURN	SHEARGOLD GROUP
BEN BOYD TERRACES	TERRACES, NEUTRAL BAY	THE ALLEN INTERESTS (NEUTRAL BAY) P/L
BRIDLEWOOD GARDENS P/L	APARTMENTS, MOSMAN	MIRVAC PROJECTS
THE WATERFRONT	APARTMENTS, CONCORD	CALLON PTY LTD
MARTINDALE	APARTMENTS, CREMORNE	MIRVAC PROJECTS P/L
	THE RENOIR APARTMENTS, NEUTRAL BAY INVESTMENTS P/L	MARSHALL
THE POINT	LUXURY APARTMENTS, CREMORNE POINT	THE ALLEN INTERESTS
	LEXICON CBD BRISBANE	THE ALLEN INTERESTS
	FLYNN HIGH RISE APARTMENTS CBD BRISBANE	CITIMARK
	THE DELMONT LUXURY APARTMENTS LAVENDER BAY	OUBC
	CHEDDINGTON LUXURY APARTMENTS MOSMAN	RAHME
MILANO	HIGH RISE APARTMENTS CBD MELBOURNE	PDG
“ON THE PARK”	LUXURY TOWNHOUSES	LIGHTNING INVESTMENTS P/L
	MILIEUX LUXURY APARTMENTS CREMORNE	TRILOGY CAPITAL (CREMORNE DEVEL’S) P/L
	THE ALBERT LUXURY APARTMENTS MOSMAN	RAHME
	PACIFIC POINT MANLY LUXURY APARTMENTS	WATTS/KEMP
	HEATHERBRAE NEWLY REBUILT APARTMENTS KIRRIBILLI	BAMBURGH PROPERTIES
	70 BRADLEYS HEAD ROAD LUXURY APARTMENTS MOSMAN	CUMBERLAND PROPERTIES P/L
	IMIZA LUXURY APARTMENTS CROWS NEST	AZIMI DEVELOPMENT
	ENSEMBLE LUXURY APARTMENTS ST LEONARDS	RACECORP PTY LTD